Paloma is the Program Director of the Degree in Fashion Communication & Management of Villanueva University College.
She graduated in Advertising and Public Relations at UCM, in Journalism at UC3M (Universidad de Carlos III, Madrid) and holds a doctorate in Advertising and Public Relations by UCM. A Visiting Research Scholar at the University of Harvard, at FIT New York and at the University of Illinois, at Urbana Champaign, Il. She worked for 5 years in Telva, the principal Spanish women’s fashion magazine. She was Director of the area of Communication and Fashion at ISEM Fashion Business School, Madrid.
She has taught at Villanueva University College since 1999 and at UCM since 2001.
She directs the Observatory on Advertising and Society of Villanueva University College, where she coordinates research into Fashion Culture and she is part of the UCM Research group SOCMEDIA (Society & Communication Media), which studies the influence of the media on different social groupings.
She has published “How to manage fashion brands. The importance of Communication” co-edited by CIE Dossat and Interbrand (2007). She contributes articles to the national newspaper “El Mundo”, to the magazine Communication Strategies (EDIPO Group) and she has published research articles in Spanish and international academic reviews. She is a regular speaker at the Clothes Museum, Madrid, and guest speaker in many Spanish and overseas universities, notably in Italy and the U.S.A. She is member of the Editorial Board of the Journals Fashion Marketing and Management and Communication Theory.