Artículo de Paloma Diaz Soloaga, directora de CGM y profesora en la Universidad Complutense, publicado en la revista Panorama. New Perspectives in Business, número 2, julio/septiembre 2014, del Centro Universitario Villanueva.
POP UP FASHION STORES: A KEY TO INVIGORATE THE CONSUMER
Pop Up stores are not new in the retail panorama brands have been using them as a tool in the past 10 years but it is true that now they are all around and for some people could be seen as a threat for traditional retail.
Ephemeral stores that sell products and services in a short period of time are a trend in the retail panorama. There are multiple reasons for the growth of pop ups, flea and open markets, and something in society tell us that the economical crisis is not the main one.[...] Leer Pop Up Fashion Stores_Paloma Diaz Soloaga