A SUMMER EXPERIENCE INTO SPANISH FASHION
Fashion Retailing In Spain (FRS) Summer School at Villanueva University in Madrid is a three-week summer experience focused on Spanish fashion Retail brands, with an international student profile and 100% in English.
Daily activities include lectures and workshops in the morning with local and international experts from the Spanish Fashion Industry and visiting professors from prestigious fashion institutions across the globe, among them the top world ranking London College of Fashion (LCF) and Fashion Institute of Technology (FIT) New York as well as Villanueva University (Complutense University), Madrid and Glasgow Caledonian University (GCU), Scotland.
PROGRAM AND KEY ACTIVITIES
There are also scheduled visits to industry, fashion company headquarters and retail routes in the city. Since it is based in Madrid’s city center, during weekends you are close to cultural landmarks and museums, and the city is also well communicated for those wishing to visit touristic cities such as Barcelona or spend a weekend at the beach near Valencia region or Andalucía.
INTERNATIONAL STUDENT PROFILE
The students profile is university students from around the globe wishing to live an immersion into the Spanish Fashion retail industry. It provides an opportunity to gain an in-depth overview of the diversity of the Spanish Fashion Retail industry and its different type of industry categories and companies. It has a focus on developing a professionally centered mindset of Spanish Fashion Brands. Topics to be covered include:
- Spanish Fashion Industry overview & analysis
- Fashion Brands’ strategies success stories and their internationalization
- Innovative fashion companies and their digital transformation
- Retail format trends
- Customer shopping experience and visual merchandising insights
For the assessment students work on a very practical final project, in small groups in order to apply knowledge learnt to a specific fashion brand.
See the video of the overall FRS experience: https://www.youtube.com/watch?v=MrC2vLl-uUE
DATES: Wednesday, June 27th 2018 to Friday, July 13th 2018
LOCATION: Calle Claudio Coello, 11, Madrid, 28001 (city center).
ORGANIZED BY: Fashion Department, Villanueva University, Madrid
ONLINE APPLICATION: http://cb.villanueva.edu/content/new/fashion-retailing
For more information contact us at: email@example.com or call +34 91 734 04 13